If your initial reaction to the idea that you should start a podcast is, “Oh no, that’s not for me,” I totally get it. The idea of putting yourself out there, recording your voice, and sharing your thoughts with the world can seem pretty intimidating. You may also have the immediate thought that you don’t have anything important to say, no one would be interested… But bear with me for a moment. I’ll show you why starting a podcast is not just a cool idea but an incredible opportunity. Especially if you’re on a journey to kickstart your online business or looking for ways to make money online.
This post contains affiliate links.
Let’s dive into six darn good reasons why you should start a podcast:
1. Start a Podcast to Find Your Voice and Passion
Starting a podcast is like embarking on a journey of self-discovery. It’s a fantastic way to explore your interests, engage with your passions, and hone in on what truly lights you up. In the process of creating content for your podcast, you’ll discover what topics resonate with you and your audience. Sharing your genuine enthusiasm for these subjects will not only make your podcast more enjoyable for your listeners but will also drive your own personal growth.
2. Building Authentic Connections
One of the most powerful aspects of podcasting is the ability to let your audience get to know you on a personal level. Unlike written content or static images, your voice conveys emotions, nuances, and authenticity. Sharing stories, experiences, and personal anecdotes on your podcast helps you form a deeper and more authentic connection with your listeners. These connections can be a game-changer when it comes to building a loyal and engaged audience.
3. Repurposing Content for Multiple Platforms
Your podcast isn’t just an audio endeavor; it’s a goldmine for creating content across various platforms. You can transcribe your podcast episodes into written blogs, repurpose the content for YouTube videos, and create short, engaging clips for TikTok and other social media platforms. This content recycling can save you time and help you reach a broader audience by catering to different preferences.
4. Longevity for Building Audiences and Clients
Unlike most social media posts that disappear into the depths of your timeline, podcast episodes have a longer shelf life. They remain accessible to new and existing listeners for a long time. This longevity is a strategic advantage when you’re looking to attract new clients or build a dedicated audience. Your podcast episodes can act as a treasure trove of valuable information, continually attracting and engaging your audience long after they’re first released.
5. Pushing Yourself Beyond Your Comfort Zone
Starting a podcast is undoubtedly a challenge. It’s also an excellent opportunity to step out of your comfort zone and discover new strengths and skills. You’ll learn about audio recording, editing, storytelling, and marketing. Pushing yourself in this way can lead to personal growth and development that can benefit both your online business and your personal life.
6. Additional Advantages
While the above points are compelling reasons to start a podcast, there are even more advantages to consider:
Podcasts can be monetized through sponsorships, affiliate marketing, merchandise sales, and premium content, providing you with a new income stream.
Hosting a podcast can position you as an authority in your niche, enhancing your credibility and trustworthiness.
Podcasting opens doors to connect with experts, influencers, and like-minded individuals in your field, expanding your network.
A Creative Outlet
Podcasting is a creative and expressive outlet where you have complete control over the content and format.
You’ll constantly learn new skills, from audio editing to marketing, which can be applied to other aspects of your online business.
Intimidated To Start a Podcast? Start With This Mini Course
If you are feeling intimidated by the idea of showing up on a podcast, please do me a favor and listen to a short video (click and scroll down a bit). This is Michelle who has inspired me time and time again with her messaages of authenticity. As with all of her courses, this mini podcast course, will hit you DEEP in the feels and push you to lean into who you really are.
Honestly, I reccommend this course even if you say you have no intention of starting a podcast. No matter your business model or plans, it is vital that you find how to step into your power, use your true voice, and ditch the people pleasing.
Especially with 100% of the courses out there telling you that you need to make content for your audience and follow their wishes. My favorite content creators and the ones who I trust and buy from are the ones who honor themselves first. I want that for you. That level of authenticity is going to be your superpower.
The course is simple but profound and will give you everything you need whetherr or not you actually hit “publish” on your podcast. At the time of writing, it’s on sale for just $10 (Normal price is only $20) so if you can afford it, definitely go for it. It will help you with content creation in general and really push you to show up and own who you are. Even if you can’t afford it, just head to the page and listen to Michelle’s video. (No opt in needed)
Conclusion: It’s Your Perfect Time To Start a Podcast
In conclusion, starting a podcast is an incredible opportunity that can help you find your passion, build authentic connections, repurpose content, reach a wider audience, and push yourself out of your comfort zone. The benefits extend far beyond just podcasting and can significantly impact your journey towards a successful online business or finding ways to make money online.
So, if you’re still thinking, “Oh no, I would never start a podcast,” maybe it’s time to reconsider. Your voice is unique, and there’s an eager audience out there waiting to hear what you have to say. Take the plunge, and you might just discover a passion and a path to success you never knew existed. Happy podcasting!
If you are digging in, finding your voice, and ready to start monetizing what you have, I highly suggest going through The Roadmap Course. You will learn everything about business creation from conception, foundation, branding, marketing to automation. Best part is you will be encouraged to show up and bring your authentic self into your business.